With the globalization of Indian economy along with the arrival of more and more MNCs to India, a lucrative career option for professional competent in marketing and selling of products to potential customers has surfaced. Many MNCs, Joint Ventures and even the indigenous companies are attracted towards India?s liberalized economic policies. Hence, marketing management is fast catching up as a hot career option among many aspirants nowadays.
Marketing is an important function in every enterprise; the focus may vary from industry to industry but its sole objective remains the same that is to create a customer, to retain him and ensure that you get profit by him. Recent studies have also highlighted the fact that the top Executives, CEOs of most of organizations are from the marketing field than any from any other field.
Consequently, a need for skilled personnel in the stream of marketing management is increasing and global career opportunities are plentiful for those pursuing courses in this particular field.
Many universities offer course in marketing management both at undergraduate and postgraduate level. For undergraduate level, universities ask for 10+2/Intermediate or equivalent qualification. Here, the universities may prefer aspirants with Maths/Commerce background.
Similarly for a postgraduate programme like an MBA, an aspirant should be a bachelor's degree (10+2+3 of pattern) in any discipline from a recognized university with at least 50 % marks in aggregate. In case of SC/ST/OBC the minimum mark can be 45%. Students are selected through entrance examination. Besides most institutes conducts their own tests followed by group discussion.
Skills & Attributes
An outgoing, friendly personality; ability to handle people, ability to handle work-pressure, ability to handle deadlines, excellent communication skills & leadership skills are some of the key-skills necessary to be an effective sales manager. He should be a great team player and a source of inspiration and motivation to the subordinates.
Sales and marketing is an all-pervasive field. With the era of liberalization, privatization, & globalization (LPG), numerous opportunities have been lined up for effective sales managers. Undoubtedly, this is a lucrative career option for those qualified in promoting sales of products and services.
Marketing is among those professions where one can earn in lakhs too. Generally one can start with a salary of Rs.6000-Rs.10000 and can command a higher salary as the experiences raises, Generally MNCs and private companies pay higher to marketing professionals.
Indian Institute of Management, Ahmedabad (IIM A)
Indian Institute of Management, Calcutta (IIM C)
Indian Institute of Management, Bangalore (IIM B)
Indian Institute of Management, Lucknow (IIM L)
XLRI - Xavier Labour Research Institute, Jamshedpur
ISB - Indian School of Business, Hyderabad
FMS - Faculty of Management Studies, University of Delhi
Indian Institute of Management, Indore (IIM I)
Indian Institute of Management, Calicut (IIM K - Kozhikode)
Jamnalal Bajaj Institute of Management Studies, Mumbai (JBIMS)
S. P. Jain Institute of Management Studies, Mumbai (SPJIMR)
Shailesh J. Mehta School of Management, IIT Mumbai (Bombay)
Management Development Institute, Gurgaon (MDI)
Narsee Monjee Institute of Management Studies, Mumbai (NMIMS)
Xavier Institute of Management, Bhubaneswar (XIM B)
Symbiosis Institute of Business Management, Pune (SIBM)
Symbiosis Center for Management & Human Resources Development, Pune (SCMHRD)
Institute of Management & Technology, Ghaziabad (IMT)
International Management Institute, Delhi (IMI)
Bharathidasan Institute of Management, Trichy (BIM)
Mudra Institute of Communications, Ahmedabad (MICA)
Indian Institute of Foreign Trade, Delhi (IIFT)
T. A. Pai Management Institute, Manipal (TAPMI)
Loyola Institute of Business Administration, Chennai (LIBA)
Institute of Management Development Research, Pune (IMDR)
Jamia Millia University, New Delhi.
Hamdard University, New Delhi